Brian White’s leadership masterclass
Ray White Group Chairman Brian White (pictured below) highlighted the importance of family business and leadership to the attendees at PMC in the Hunter Valley.
His grandfather opened his business in Crows Nest at the age of 24, and decided to sell anything and everything.
“I can still remember my father going to appraisals and he would always say we will present your property at auction. You might be surprised to know that 25 per cent of all auctions in Australia are conducted through the Ray White network, the next group has eight per cent. We believe in the power of auctions. So great is our determination that we have trademarked the phrase ‘Competition Creators’ across Australia and New Zealand and Indonesia,” he said.
Mr White said leaders have to know what they want.
“You want to know what you want. You want to run a business that you can be proud of. It will bring benefits to the community that you serve, that is the want. First thing in leadership is knowing what you want,” he said.
“Be a good leader and always remember the crucial thing in leadership is knowing what you want and always praise your staff.”