NurtureCloud powers 7,597 appraisals in a day

Ray White’s 13th call-a-thon hit a new level this week with more than 7500 appraisals booked across Australasia, 100 per cent powered by NurtureCloud, the group’s cutting edge prop tech platform.

Appraisals are the lifeblood of real estate and Ray White holds its Real Estate of Origin events three times a year to create friendly rivalry and banter between the states and New Zealand.

Ray White Burleigh Group claimed bragging rights this year with a whopping 337 appraisals for grouped offices, and Ray White Aspley took out second grouped office with 309 appraisals. Ray White Whangarei took out the number one individual office title with 246 appraisals and also sat in 3rd position for grouped office ranking.

The top agent winner was the unstoppable Matt Watson of Ray White Mairangi Bay who logged 144 appraisals followed by Alistair Boyle from Ray White Pakenham with 130 appraisals.

No one other single group could drum up this many appraisals in four hours which will ensure the group is set up for the new year.

Ray White’s prop tech app NurtureCloud is starting to measure the advantage that the appraisal drives offer the leading group. More than $18 million in gross commission income (GCI) was earned from the last two Real Estate of Origin appraisal drives earlier this year in March and July.

In those four hour blocks of calls, Ray White agents generated more than 15000 appraisals. Ray White agents earn $2 million in GCI per day across Australia and New Zealand on average so there is a demonstrable boost from the Real Estate of Origin days.

With more than 30 years of real estate experience, Ray White Head of Strategy (Real Estate) Mark McLeod said there was only one thing that will make a difference to an agent’s real estate career.

“The fact is you search everywhere for answers, except where they are. Ask Gavin Rubinstein what he did. He made his money by being the most ferocious caller in the eastern suburbs, he will tell anyone that he’s the highest paid telemarketer in the country. “When he started 20 years ago he simply made a tonne of calls and he still does.

“If you want to be a $1 million writer you need to do a minimum of seven appraisals a week but the issue is most agents’ financial ambitions are completely incompatible with their appraisal numbers.

“If you do an hour and a half of calls every day, you’ll change your family's life forever.

“Stop prioritising everything that doesn’t matter. Make calls consistently, and with empathy and with care.”

This year, Ray White, NurtureCloud and Concierge have continued their partnership with Coco Republic to launch a new six month appraisal drive campaign, We Love the Dining Tables of Australia and New Zealand.

Agents and vendors both have the chance to win one of two $15,000 vouchers for Coco Republic, as well as smaller prizes throughout the competition.

Ray White agents conduct their business at the dining table during appraisals, and the competition sets to highlight this skill. When an agent conducts an appraisal through the NurtureCloud platform, they will take a photo (with the vendor’s consent) of their dining table in order to enter the competition

In Melbourne, Ray White Victoria Chief Auctioneer Jeremy Tyrell said the group held events in two locations, in Taylors Lakes and in Bundoora.

“Our target was to get over 2000 appraisals booked. We have a big January auction extravaganza planned and a big focus for our team is to build a pipeline to get to auction in January. There’s a lot happening at the moment.”

In South Australia, more than 100 members came together for Real Estate of Origin.

“There’s energy in the room and a couple of footies going around. Our target is 500 appraisals,” said auctioneer and performance specialist Sam Grover.

Director of Ray White Glenelg | Brighton Adam Keane (pictured above with Sam Grover) said NurtureCloud had simplified getting appraisals for his team.

“It’s important for us because it sets us up for the last quarter of the year and in particular next year,” he said.

“A lot of the appraisals we do this year will be coming to the market in the new year so it gives us a really good head start.

“And NurtureCloud has just simplified the process for us. Here’s a list of people, call them. “And the best part for us is keeping someone accountable, we can see who’s making calls, how many calls they’re making and it just makes our job a whole lot easier.”

In Sydney, more than 100 agents from across the harbour city gathered at the Strathfield Golf Course for a fun and fast paced day of making calls to prospective vendors.

General Manager of one of the group’s standout Sydney auction offices, Anthea Economos (pictured above) and her team attended the group’s 13th Real Estate of Origin to boost the office’s appraisal numbers during the busiest time of the year.

“We’ve noticed the change in appraisal numbers in our office so we have had a focus in our sales meetings on appraisal numbers. I wanted to get them here to rally the team and create some friendly competition,” she said.

Ray White Bankstown Principal Tony Roumanous said his business had always focused on appraisals. “We calculate everything and based on appraisals we can project our pipeline. And unfortunately we haven’t been making enough phone calls so days like today are critical. One of my boys was just commenting that he’d had a great quarter but that he forgot to prospect. Appraisals are the lifeblood of our business, we need to connect with people. Everything we do is all about appraisals. Now we have NurtureCloud, our automated friend, which is making our life easier for sure.”

Ray White Hunters Hill Principal Tim Le, who just rebranded his business to Ray White, said he was loving the energy of his first Real Estate of Origin.

“I love it, there’s really good energy in the room. It's good that everyone's making calls together, there’s some healthy competition and it’s good for my team to see other offices doing their calls as well,” he said.

“This will help keep my staff and myself motivated. We have made such a good transition to Ray White. It's been really good, we have so much support and so many resources to tap into.

“Everyone's been helping my whole team, especially Alex Pattaro and Tim Snell.

We have some auctions coming on now and we have some big listings and high end properties. People respect the Ray White brand, and we have been making a lot more connections in terms of talking to owners since we joined Ray White.”

Chris Roumanous, Principal of Ray White Saratoga, said appraisals were more important than ever as the market continued to shift and move.

“We're seeing spikes in prices in our area so it’s important to let owners know in

real time exactly what is happening in our community. This is my second Real Estate of Origin, and we have been implementing these conversations more regularly into our business.”

Ray White Quakers Hill Associate Director Taylor Bredin said he loved Real Estate of Origin days. “Appraisals are a current indicator of future success. Appraisals make it very easy to measure ourselves as they are a good predictor for our future. The work you do today will definitely show up in the future.”

Ray White Wetherill Park | Cecil Hills Sales Agent Matt Bell said Real Estate of Origin brought it all back to basics. “There are so many admin tasks that clutter up my day, so days like today are so vital. This gets us on the phone to prospective vendors and gets the appraisal numbers up! “Real estate is all just a numbers game, the more people you speak to, the more that say yes to an appraisal. The more appraisals, the more listings.”

Ray White Baulkham Hills Sales Agent Brandon Hay (pictured above) said appraisals are the number one generator for being able to get in doors and build relationships.

“Appraisals are the foundation of building a relationship with a client and whether they want to sell tomorrow or five years down the track, it’s today, making that call and booking that appraisal that gets you in the door,” Mr Hay said.

“NurtureCloud has kept me very accountable, by having those calls in front of me everyday makes it a lot easier. I think with the propensity with NurtureCloud, being able to segment each person with, whether it’s pipeline, whether it’s hot stock, calling the right people definitely helps.”

Coming from Ray White Wetherill Park | Cecil Hills, Selling Principal Marcus Biasetto said initiatives like Real Estate of Origin force agents to prioritise their time.

“You always want to reprioritise your time but until you’re forced to do it, sometimes things don’t change,” he said.

“But with NurtureCloud, it’s absolutely helped my business. And it’s also been great for the junior agents in my team, we have a huge amount of associates and the way it’s been able to help structure what they do has been immense.”