Ray White champions its property management community at PMC

Ray White Property Management CEO Emily Sim (pictured above) said the relationship between a landlord and the client had never been more important and it was important for this group to come together to share ideas.

The Crowne Plaza played host to some 400 property managers from 67 Ray White businesses across Australasia.

“Our industry of property management is not the same as it was even two years ago,” Ms Sim said.

“Taking into consideration everything that has happened in our industry, our biggest opportunity is to be community minded with your clients,” Ms Sim said.

“There’s so much more we can do if we create a community with our clients. We need to think of our landlords and tenants as part of our community and if you think community, you will behave like a community.

“When you have a community, everyone is putting in and you get back. This is a great opportunity to grow your business.”

The famous Harvard University longitudinal study over 75 years called The Good Life by Dr Robert Waldinger demonstrated the secret to a good life is good relationships.

“Social connections are good for us and loneliness kills, the quality of your close relationships helps and you need a good relationship that you can count on,” Ms Sim said.

She outlined five steps to creating a successful big property management business.

• Big businesses need a growth strategy, leadership and measurement.

• Good relationships keep us healthy and happy.

• Customers want a quality relationship too, speed and consistency of service.

• Speed and consistency of service.

• Innovation to better service our clients.

Former Australian Army soldier turned CrossFit champion, Commando Steve Willis (pictured above) told the PMC attendees to challenge their own new normal.

One of the country’s most recognised fitness experts, from his time on the hit reality TV show The Biggest Loser, Steve Willis is an expert in mindset and fitness.

“How do we affect change? Challenge your normal. Ask yourself, what is your comfort zone? Some people become very chatty and others become introverted in a new environment. But if you take away their creature comforts, it creates agitation, tension and disruption and challenges your normal,” Commando Steve said.

“We fail at the margins of our experience as that’s where fear kicks in.

“Don’t expect your life to change if your environment is controlling you, your thoughts, your feelings.

“The small things matter. When you first join the Army, you have to polish your boots and learn to fold your clothes long before they put a weapon in your hand.

“Attention to detail is key, simplicity and having a daily renewable contract. When your feet hit the floor, have a contract with yourself.

“Embrace change, as difficult as it is and challenge your normal and your willingness to embrace change.”