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Ray White are market leaders in the auction space and the South Australian and Northern Territory networks help drive this. More than 43 per cent of all auctions conducted in South Australia are through Ray White while over 35 per cent of total auctions in the Northern Territory over the last year were also Ray White.
“I speak to a lot of agents who say they can’t sell by auction because they are going up against other agents who say auctions don’t work,” Ray White SA | NT chief auctioneer John Morris (pictured above) said.
“But when the market was easy, they were the people who were listing everything through auction and now they have just fallen away.
“Ray White SA is currently recording about seven registered bidders per auction on average. So anyone who says auctions don’t work when we are getting on average seven bidders per auction are wrong. The activity out there is unbelievable.
“Our data says that over the last year, nearly 100 per cent of all auctions that attracted five active bidders on average sold. These are compelling numbers.
“And our clearance rate over the past two years has consistently been 70 per cent and above. Four years ago, we would be lucky to have a 50 per cent clearance rate.”
Copenhagen-based Steen Nielsen (pictured above) introduced Fliva, a program that produces videos on a large scale using a fully-automated platform to create individual and personalised videos.
Mr Nielsen showed the audience how the platform could easily create high-quality professional videos to communicate with clients, property videos and videos for listing presentations. He is now the CEO of Fliva Global RE, but Mr Nielsen spent 16 years as a top prestige agent for Ray White Remuera in Auckland.
In the property management session, Ray White SA | NT’s Chris Tepper (pictured above) covered strategies to reduce conflict, leading an interactive session to come up with useful ways to proactively and empathetically handle property management issues.
Ray White Glenelg | Brighton managing director Justin Kurenda said recruitment was currently a big focus for his business.
“Tiger Malan runs a really tight ship, he’s very process driven and something he’s been able to impart on us, it gives me a lot to think about,” he said.
“I certainly took something out of the recruitment strategies, we’re probably a bit softly-softly in the beginning where obviously it’s a lot more of an aggressive market on the Gold Coast, so that’s something we need to consider because in the past it has been challenging to recruit.”
Mikyla Bartlett, principal and property manager from Ray White Bordertown said the talk about managing succession particularly interested her.
“The best bit for me was around Tiger Malan and his succession from his father to him, mostly because it’s quite close to me, as that’s what my father and I are about to go through, with me taking on the business over the next four years,” she said.
“So it was great just hearing his point of view and how it worked with such a large team and how we can implement the strategies he’s put in place.”
Ray White Gawler’s Ross Whiston said hearing about the Ray White Burleigh Group was the big takeaway for him.
“For me to grow a team, that’s obviously more of what I need to listen to,” he said.
“Having that plan moving forward is going to be essential and recruitment is definitely a way I want to improve my business.”
