Ray White Victoria regional members come together

Ray White Victoria and Tasmania CEO Stephen Dullens opened the day, saying Ray White sells more than 1 in 10 homes in Victoria with Geelong and Gippsland their biggest markets in regional Victoria.

“We are in the number one position in Victoria, helping more than 13,000 property owners sell their homes last month. We are by far the largest group – we manage more properties on behalf of our rental providers than any other group,” he said.

“We have never been in a stronger position than we are today. We are continuing to grow, allowing us to provide a better experience to our customers.”

During her session, Ray White head of performance and recognition Bianca Denham (pictured above) asked the audience whether a scarcity mindset was limiting their potential?

“The biggest challenge in our industry is that we have to find our sales and product. We have to be proactive with an abundance, not a scarcity mindset,” she said.

“The advantage that you have is within the deepening relationships with the people in your community, so if you are not doing this you are taking your advantage away.

“With the correction in the market, it did kick a lot of people around. If you are putting a lot of hours in, you need to ask why? Focus on the structure and on the volume.”

Ray White Victoria’s Shaun Doyle and Ray White Rural Victoria director Jason Hellyer (pictured above) highlighted the power of the group’s international reach and the need to create an emotional connection between buyers and listings.

“Are you expanding your marketing to reach global markets, not just local? To use an example, how do you find Clonbinane…if you don’t know where Clonbinane is, how do you find the listing? How do we reach an audience?,” Mr Doyle said.“We want people to buy with their heart. This starts with beautiful photography, video and using pictures, not just dialogue to get that message across.”

Ray White Victoria and Tasmania chief auctioneer Jeremy Tyrrell (pictured above) is a master negotiator and spoke about the value of the auction method in stock management and securing the best price.

“Time is essential as we know, days on market are important with data showing the premium price happens within 30 days. This is the benefit of the auction method which puts a timeframe on your sale,” he said.“We have a long history of auctions, all the way back to the beginning of Ray White and we are leaders in this space so we are able to offer our sellers a transparent and competitive way to sell their property.”

Top regional Victoria business owner Will Munro (pictured above) from Ray White Ballarat joined Ray White Victoria’s Ben Burling on stage to talk about successfully scaling your business.

“It’s like real estate and having a pipeline and keeping in touch regularly, at some point they will be ready to move if they aren’t happy in their current environment, ” Mr Munro said.

“Just be yourself, agents will join with the agency they have a better relationship with. And create a culture that is spoken about between other agents and be an agency of attraction.”

Riley Neaton and Melinda Kirby (pictured above) from Ray White Rockhampton made the journey from Queensland to speak to the audience about their own career journeys.

“I invested in my growth. In the first year I made sure I had enough for minimum wage and put back most of my earnings in marketing myself,” Mr Neaton said.Ms Kirby added that she was a buyer’s agent first and had her hot list for buyers and that’s where her success came from, as she “cared for the buyers as no one else did so they thought of me as soon as they were ready to sell.”